China Merchants C Blue Training Program Recognized as an Outstanding Case in Cross-Cultural Integration for Chinese Enterprise International Image Building

    

    The 11th Chinese Enterprise Global Image Summit was recently held in Beijing. The summit, themed "Building World-Class Enterprise Images and Promoting Civilizational Exchange and Mutual Learning," was guided by the Publicity Department of the Central Committee, the State-owned Assets Supervision and Administration Commission of the State Council, and the All-China Federation of Industry and Commerce. It was organized by China Foreign Languages Publishing Administration and hosted by the China Center for International Communication Development. During the summit, the "2023 Chinese Enterprise International Image Building Case Collection" results were unveiled. The case submitted by China Merchants Group, titled "China Merchants' 'Building Blue Dreams - 21st Century Maritime Silk Road Talent Program'" (hereafter referred to as the "C Blue Training Program"), was recognized as an outstanding example in the category of Cross-Cultural Integration for 2023 Chinese Enterprise International Image Building.

    Since its launch in September, the "2023 Chinese Enterprise International Image Building Case Collection" has received enthusiastic responses and active participation from enterprises across various regions and sectors. After extensive collection and multiple rounds of review, the organizers selected 40 outstanding cases in four special categories — "Joint Construction of the New Silk Road," "Cross-Cultural Integration," "Innovative International Communication," and "Dream Builders' Stories" — from 251 effective cases submitted by central enterprises, local state-owned enterprises, and private enterprises.

    In 2016, embracing the philosophy of "sharing knowledge and values," China Merchants Foundation and China Merchants Port Group Co., Ltd. (CMPort), both under China Merchants Group, jointly created the "C Blue" philanthropic brand. Under this brand, the China Merchants C Blue Training Program was launched. The program, combining theoretical instruction with field visits, aims to build a platform for talent exchange and cultural integration for young professionals in the overseas transportation industry.

    Over the years, the China Merchants C Blue Training Program has successfully held eleven sessions, training 331 participants from 51 countries worldwide. This project, with an international perspective, deeply embodies corporate social responsibility, aiding in spreading Chinese culture and telling China's stories. It has created a "China Merchants" model for international exchanges and established a high-standard, in-depth, and warm-hearted benchmark for central enterprise social responsibility.

    In March and October of this year, the China Merchants C Blue Training Program conducted its 10th (Summer Edition) and 11th (Autumn Edition) training editions. During the program, participants gained insights into the history, current state, and future of China's transportation development through professional courses. They visited key landmarks like the Great Wall and the Forbidden City, experiencing the profound and extensive heritage of Chinese civilization. By conducting field visits to CMPort and other China Merchants entities, they appreciated the rich cultural heritage and development journey of China Merchants. The participants also visited domestic technology innovation enterprises, witnessing the remarkable achievements of modern urban development.

    In October this year, the China Merchants C Blue Training Program participated as a typical central enterprise case in the third "Belt and Road" International Cooperation Summit at the People-to-People Connectivity Thematic Forum, where it was showcased. With the theme "Gorgeous Silk Road: Together Towards the Future," the program demonstrated to representatives from over 80 countries the positive contributions made by China Merchants Group towards fostering people-to-people connectivity.

    Over the years, the China Merchants C Blue Training Program has remained true to its original aspiration, persisting in using culture to promote people-to-people bonds and contributing "China Merchants" energy towards achieving win-win development. Moving forward, the China Merchants C Blue Training Program will continue to provide a platform for talent exchange and cultural integration for overseas youth, sharing and disseminating China's development experiences and models, further establishing a positive image of Chinese enterprises' social responsibility.